Multi-Platform Marketing Series – The Basics

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Why Multi-platform Marketing?

Over the last 10 years or so, the internet has become more and more ingrained in our daily lives. People use the internet to search for almost everything, including local businesses and other local information.

And with the explosive growth of smartphones like Blackberries and the iPhone, this move to searching for everything online is just going to happen faster.

If you’re not reaching your customers (and potential customers) in the places they’re searching for information, you’re going to get left behind by your competition that is.

In this series we’re going to look at some of the things that you need to be aware of when marketing on the web, as well as some of the ways that you can not only reach new customers, but get your existing customers to spend more money with you, and do it more often.

 

Social Media Sites

 

One of the fastest growing segments of the internet over the last few years is what’s known as Social Media. Facebook and Twitter are the two most well-known examples of social media sites.

Having a Facebook Fan page is becoming more and more important, because people have come to expect it. There are over 600 million users on Facebook, and if you don’t have a presence there you’re missing out on a lot of potential business.

Plus, for many people Facebook has become synonymous with the internet. A lot of people spend most of their time online using Facebook, so if you aren’t reaching them there, you may not have a chance to reach them at all.

Facebook started out as a way to connect on a personal level, but over the last couple of years they have added a lot of features that are targeted at businesses. You’ve probably already started to notice a lot of big companies adding “Find us on Facebook” to their websites, advertising and other places.

Every business needs a presence on social media, right?  It is important these days to build that relationship with your customers to get that social proof. It is a way to get to your target market – share your product and create a demand – and get that positive word of mouth happening.

 

It can work just as well for local businesses in fact it can work even better. Because Facebook is by nature a place to be “social” a local business fits in much better than a big, faceless corporation.

Setting up a Facebook Fan Page for your business gives you a way to connect with your customers “virtually” and it can help to create a real sense of community.

Using FaceBook Apps

FaceBook Apps (Applications) are a new way of capturing leads from people giving you permission to access their personal information within their profile.

While the idea of someone doing that to you may make you shudder – a lot of people using social media trust it so much they wouldn’t even question clicking the “Allow” button.

The key part about Application Permissions is that without the knowledge of how to do it properly you can get yourself into a mess!

What are AP  they are used on every single application out there – if you want any information or get anyone to do any action – there must be this request for permission.  The application owner ( you ) determines what information you want – so

You can capture:

 

  • Their name, profile information, etc.

 

  • Or you can decide you might want the app to post on someone’s page – this is how some malicious viral marketing is being done on FB.

Now, this form of lead generation must be handled with care – it is very powerful, in some cases it is being abused by people creating viral liking on pages – but and app can also be used for good – by announcing an even – a sale – a webinar … anything you want to let your clients know about, or even something YOUR clients may want to let their customers know about.

Realistically people have gotten tired of opting in to play a game or contest on FB, so you (or your clients) are going to have to give them a great offer to take advantage of this technology, and it can be well worth it.

 

Use it to promote great deals, like a Groupon campaign or just send traffic to your website pages.

A business can put their logo or an image on tier FB Fan Page and have the App clickable within that link.  That means that if someone clicks that logo/image it will launch the app – which then asks the user for permission to access their information (depending on what you as the FB Fan Page owner have decided you want to capture).

Twitter

is another social media site where you should definitely have a presence if it appropriate for your business type. It’s a little different beast, because the whole point is to post short updates (up to 140 characters at a time) so you can only share so much information.

It can be useful for sending out messages about special offers and other news, but more importantly it’s another way for your customers and potential customers to contact you.

Your customers can send you messages, called “Tweets”, via Twitter so it is similar to email in some ways. But because the messages are so short, it can be an effective way for them to ask quick questions or give you quick feedback, without having to invest a lot of time to do it.

Aside from reaching potential customers, there’s another reason you should have a presence in these places – managing your brand. People will talk about their experiences with your company on the internet whether you’re part of it or not. It’s important that you are.

A US company called “Network Solutions’ published a document called the “State of Small Business Report June 2010”. Here is an excerpt from that report:

The social media trend is affecting small business as they look for new ways to communicate with customers and reach out to potential new markets.  A full 20% say they use social media for their business, which is similar to the incidence six months ago (18%).  Of those who use social media, the most common sites include the following:

  • FaceBook (82%)
  • LinkedIn (38%)
  • Twitter (30%)

The three are great tools to use individually and can be used to create a viral loop.  All it takes is setting up your social media marketing matrix!

This graph illustrates how social media is being used.  Once again this graph is directly from the “State of Small Business Report June 2010”.

Small Business Report 2010-2011

 

 

 

 

 

 

 

 

 

 

 

 

Why We Developed cOZport

Advertising on cOZport is an investment in the future – the information local business owners post about their businesses will be here for people to find in the future. It is an opportunity to expand and be ready when the global economy turns around.

There are five specific ways cOZport assists advertisers in a way no other advertising medium can:

1)      It costs less – creating some information and talking about your company costs nothing, but can draw thousands to a business. Also our advertising rates – even for the top spot – costs a fraction of the charges from Yellow Pages, True Local and other directory sites. And we work for you!

2)      Better targeting – Techniques like cold-calling, mass mail and email marketing campaigns are poorly targeted and are no longer effective.

3)      It can generate more leads than traditional marketing.  If people are looking online it is because they are in the mood to buy and will contact businesses right away, as they have been pre-sold.

4)      I own it and make the decisions about how it is run – not a committee, a real person is working on your behalf.

5)     Because it is non-Yellow Pages type directory it is more trusted.

 

About Me

I have been a Business owner for the past 20 years – the last 5 spent working in online business ventures – started my directory cOZport.com.au in 2009.

While in business within the petroleum industry I have been an OHS, Quality and environmental auditor as well as developing management systems for these areas of compliance. I use the skills developed in this work to create a solution for businesses online.

I have served for over 10 years on executive Management Committees and actively volunteer for my community.

 

Specialties

Search Engine Marketing, Online business solutions, prolific and unique ideas for promoting businesses offline or online.

 

I create unique marketing solutions for businesses, on or offline. Additionally, I teach people how to use their computer skills, online knowledge, offline experience to approach businesses as consultants. I also develop software based on marketing and scheduling, employee and task management, and can help identify areas within businesses that can automated for more efficiency within their processes.

 

cOZport is a national local search Directory with a difference – we work directly with businesses to help develop their online presence and grow their customer base. We offer free and paid advertising along with generating articles, tips and tricks for businesses of any kind. We can assist businesses with a variety of unique marketing solutions. I also use cOZport to expose emerging businesses to the market place and present business opportunities in the form of businesses for sale.

 

 

If you’d like to learn how I can help you find new customers, as well as better engage the ones you already have, all at a much lower cost than most traditional methods of advertising, call me today to set up a free consultation.

 

Contact me for more information:

Susie Jones

61 7 3893 1547

0438 930 990

Susie                                   cOZport.com.au

http://cOZport.com.au

http://cozads2011.com/InternetMarketing

http://au.linkedin.com/pub/susan-jones/9/a64/19

http://twitter.com/bizoppsOZ

YouTube Channel cOZads2011

 

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