Teleseminars versus In-Person Seminars: Which is the Better Choice?

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In-person seminars are the conventional way to make presentations and it’s a marketing strategy that has been used by businesses for many years already. An in-person seminar, however, isn’t all that easy to plan and conduct, and that’s why people have tried to come up with alternatives to them. One such alternative is a teleseminar.

Why Teleseminars Can Be the Better Choice
Teleseminars and in-person seminars both have its own pros and cons, but certain cases make teleseminar the better choice. Here are a few reasons why businesses may opt for a teleseminar instead.

Lower Overall Costs

First of all, travel expenses are immediately reduced to zero and this goes for both the teleseminar host and guests. Phone services will enable the teleseminar host meet with his guests, making it unnecessary for both parties to incur traveling expenses. This time around, a world tour can be conducted even straight from your home, and you owe everything to your good old phone. Other out-of-pocket expenses will be greatly reduced, if not completely eliminated.

If you usually charge fees for your in-person seminars, you can make admission fees either more affordable or profitable with teleseminars. Because you don’t need to rent a venue for a teleseminar and you’ll have to pay for fewer tools and services to make your teleseminar possible, your overall costs are sure to come down a few notches.

With lower overall costs, you can earn a more substantial profit even while ticket prices remain the same. If you wish to make your teleseminar more affordable and increase the number of attendants, you now have the means of lower your ticket prices. In some cases, and with proper advertising, you might even afford to make your teleseminar completely free!

Less Pressure

If it’s your first time to make a presentation, which situation would exert greater pressure on you: talking to ten people over the phone or having to face all of them together in a room and with you alone in the limelight?

A teleseminar is easier for the nerves, and if you have first-time marketers working for you, they stand to gain a more positive experience with a teleseminar.

Less Planning Time

A teleseminar is easier to organize than an in-person seminar for various reasons. Food and drinks, for instance, usually represent a huge headache in seminar planning because you want something that’s affordable but delicious and one you can serve hot and ready in adequate quantities. When it comes to teleseminars, however, food and drinks are no longer your concern. You can schedule a timely break in your presentation, but you can’t serve them food and drinks over the phone, can you? You may have to entertain them during break time, but there are many ways to keep your guests entertained without spending a dime.

Other problems that usually beset in-person seminars are not applicable to teleseminars. These include but aren’t limited to malfunctioning visual presentation tools, seating arrangements, and size and appearance of venue.

As you can see, holding a teleseminar may be a better choice if you’ve a smaller budget or you have less time to plan your presentation. But why make a choice if you don’t have to? You stand more to gain if you can afford to offer both an in-person seminar and a teleseminar to prospective clients so why not do that?

Talking the Talk: How to Speak the Lingo of Your Teleseminar Audience

One of the major concerns you will have as the host of a teleseminar is relating to your audience.  Nothing is more embarrassing than hosting a teleseminar where everybody else is quiet, uncomfortable, bored or annoyed – usual reactions of an audience whose attention the host has failed to command.

When there is an unusual absence of lively interaction with your audience, it’s usually because they have lost interest and are still trying to grasp at what you’ve been trying to say.  Learn how to speak the lingo of your teleseminar audience so you will never have to go through this unnerving experience.  Here are ways how:

Research

Nothing beats correct, updated and complete information to help build your confidence when hosting a teleseminar.  You’ll need this confidence if you wish to speak the lingo of your teleseminar audience properly.  Keep up-to-date with the industry you belong to and find out all the catch phrases and hot buzz words that are currently in use.

Use current resources and interview people.  If you must conduct a poll or a survey, then by all means, do so.  It will help keep you updated with the times.

Identify your niche

Before hosting a teleseminar, get to know who your audience will be.  This is important if you want to speak their lingo.  Sales people, for example, often use common buzz words in general but these buzz words differ depending on the industry they belong to.

If you will be hosting a teleseminar for real estate professionals, you will be using a slightly different lingo compared to that used with internet marketers.  Knowing the particular niche of your teleseminar audience will help you become familiar with lingo that means something to them.

Get to know your audience

Look at the demographics of your target audience.  People in their 20s often have a different lingo than people in their 30s, 40s or 50s, so watch out for this.  Age, education, career background and geographic location also matter.

Join forums

Another great way to learn how to speak the lingo of your teleseminar audience is to join discussion boards and forums that they frequent.  Here, you’ll find plenty of information about what topics they are currently excited about and what their reactions are to the prevailing issues.  Furthermore, you’ll find clues on how their lingo goes – buzz words, acronyms, colloquial and even slang terms are often found here.

Join teleseminars with similar topics to yours

If you still have little idea of how your teleseminar audience talks, go and sign up for a teleseminar that offers a presentation on a topic that’s similar to what you’re planning to give.  Your target audience will be here, so it’s easier to spot how they talk and what they say.  When discussion is lively and strong, you’ll be able to detect the lingo right there and then.

Be comfortable and confident

If you are comfortable with what you’re doing and are confident about your capability to deliver, it will show.  Being confident will give you total command of your presentation so your audience will be more likely to listen.  Will it matter if you can speak their lingo?

Of course but good communication skills, a lively and useful presentation and a personality that shines through the phone lines will more than make up for the lingo issues that may be present.

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